#MasterThesis : Focus

Most pleasant autonomous

"Ever tried autonomous driving? It's freaking scary, especially when it stops ... unexpectedly"
Remove the pain from leaving autopilot.
University Project
Personal project
4 Months
UX UI IxD Design
3D Modeling, VR
From Autonomous Level 2 to 4, taking back the control of the vehicle is a stressful poorly communicated process. These research focused on recorded event and comments from early prototypes.
"What's gonna happen if I don't ?"
— Alex Kersten
Testing the limits of Tesla Autopilot.
"I feel like my brain is struggling"
— Alex Kersten
Testing the Renault Symbiose Level 4 prototype.
User archetype
Getting to know a product strenghs and weakness through the eyes of its customers is always a good starting to point. Interviewing a couple of Porsche driver allowed me to discover two different kind of user.




That's the creative moment. This is where analyse and research are blend with knowledge to craft a desirable product.
The mission
A statement we can refer back during the creation process.
It's the goal of this project.
Create an emotional concentration experience.
Emotional Design ?
In early 2000, Donald Norman, a cognitive psychologist, create the emotional design theory. In order to fit this definition, product have to respect three levels. They have to be ;
User Archetypes
User Stories
What is your best waking up memory ?
— "Oh it's definitely on my last trip to Bali, we had an amazing breakfast in swimming pool watching the colorful sunset".
   In order to capture those favorites moments, I browsed Youtube to find the most inspiring holiday memories. They represent positivity, happiness and motivation, the values supporting a great wake up experience.
Re-create user story :
Color, Sound, VR
  I then proceed to translate those characteristic into a simplified, timed short movie.
As you should never take my word for a proof, I went ahead and tested an early provotype of my concept.

"Testing one user, early in the project is better than testing fifty near the end" - Steve Krug 
Design Iteration : Timeline + VR
User Feedback gave me a quality backlog of things to improve. 
It allowed me to focus on the really important part of this project.

For example, I realize the importance of have a great steering wheel animation (it wasn't in the first draft).

A full 3D environment was necessary for the experience to be understandable. So while I was building it, I decided to focus on light and sound as the main part of this transition.

Instead of building a physical model. As opposed to most of my colleague, I choose to focus on building the best VR experience possible. The result is a 5minutes visual and audio virtual reality experience.


emotional reconcentration

Product Design
In order to optimize this experience, I decided to create a premium one person vehicle, a MONOPOD.

The interior is composed of 2 main elements;
the "seat" and the "belt"
As the central element of this new mobility experience, the seat received a special attention.

Build of two movable parts, it is fully adjustable and allows the user to slouch inside it. The autonomous system use the motorized system to wake up the user and put him into a straight up, driving, position.
While the headrest integrates the high fidelity sounds system.
The seatbelt allows complete freedom of the user in all scenes.

Last but not least, two rails are fixing the seat into the belt, giving it a strong and safe connexion with the main security frame.
Belt / Steering
The dashboard wraps around the driver/passenger, creating a feeling of safety. It is also an element packed with high technology. Nevertheless, in a minimalist approach it only suggest information when and where it's relevant.
Belt / IHM
In addition to the enhanced settings available on the app, this vehicle offers intuitive and solid controls. They adjust sound levels, light intensity and the strength of the "focus" pulsations.

See everything

If you are interested, excited or just curious

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Future Mobility
Connected Products
New Services

Wireframe / Prototype
User Research
User Test

Human Machine Interface
Interaction Design

Visual User Interface
Art Direction
Strategic Thinking